Sunday, January 21, 2007

NBC Giving Heroes Audience A 360 Degree Experience

NBC today unveiled its extensive "TV 360" realization for the breakout-hit "Heroes." The digital extensions, which launch with the return of original episodes of the show on Monday, January 22nd, will include exclusive and original content made available on several alternative platforms, sponsored in part by Nissan.

The announcement was made by Jeff Gaspin, President NBC Universal Cable Entertainment, Digital Content and Cross Network Strategy.

"This is particularly exciting because it's the most developed TV 360 application we've created for a scripted series, and the first to use this level of interactivity," said Gaspin. "'Heroes' has proven itself a hit on-air and online, and these extensions of rich, original content will allow our audience unprecedented access to new levels of the show as they dig deeper."

Beginning on January 22nd, viewers will be invited to experience "Heroes" in a whole new way.