NBC's Heroes Still Rising - and No One Is Safe

NBC's Heroes continues its rise in popularity. The show has spawned several taglines that have caught the imagination of the viewers and have helped increase its ranking. Currently it is the top ranking freshman series on television.Tim Kring, creator and executive producer of the series says the original "buzz" phrase from the show, "Save the cheerleader, save the world," was not necessarily intended to be tagline. "Well, the 'Save the cheerleader' was just a line of dialogue from the script. And it caught the imagination of a few people over at NBC in the promo department, and they ran with that," he explains. "And so from then on, we started thinking, 'Well, what could we do for this next pod of episodes?' And sure enough, the script already had another line in it that we also liked. So it's not like we fished around for lines to impose onto the show.